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Ford partners with NBA

Posted: May 10, 2016

We are proud to announce that the Ford Motor Company of Southern Africa is partnering with The National Basketball Association (NBA) to expand the Jr. NBA Program in sub-Saharan Africa.

This partnership will allow Ford to activate around signature NBA events, such as the inaugural Jr. NBA League in Johannesburg, which will kick off on 7 May at St. Peter’s College.

“Through this partnership and the launch of our first Jr. NBA League in Johannesburg, we look forward to working with Ford to grow basketball and teach the values of the game throughout sub-Saharan Africa,” said Amadou Gallo Fall, NBA Vice President and Managing Director for Africa.

Eagle Ford is proud to be associated with the Ford Motor Company of Southern Africa and eagerly watch as they involve themselves in programmes such as this. For more information on the NBA in Africa, visit